10 Tips for Successfully Marketing Your REMAX Real Estate Listings as an Agent | REALTORS® Magazine


As a real estate agent, marketing your listings effectively can be challenging. However, with the right strategies in place, you can increase your chances of success. In this article, we’ll explore ten tips for successfully marketing your REMAX real estate listings as an agent. From knowing your target audience to utilizing social media, these tips will help you get your properties noticed and sold quickly. Let’s dive in!

Know Your Target Audience

As a real estate agent, it’s important to know your target audience when marketing your REMAX listings. This means understanding their needs, preferences, and behaviors so that you can tailor your marketing efforts accordingly. Here are some tips for identifying and targeting your ideal buyer or seller:

  1. Analyze market data: Look at local housing trends, such as average home prices, median income levels, and age demographics. This information can help you identify who your potential buyers or sellers might be.
  2. Conduct surveys: Ask past clients what they’re looking for in a home and why they chose to work with you. This feedback can provide valuable insights into your target audience.
  3. Use social media analytics: Monitor your social media engagement and look for patterns in who is interacting with your posts. This can give you clues about your target audience’s interests and behaviors online.

By knowing your target audience, you can create more effective marketing campaigns that resonate with them and increase your chances of success.

Create a Strong Online Presence

Creating a strong online presence is essential in today’s digital age. In order to effectively market your REMAX real estate listings, it is crucial to have a robust online presence. This includes having a professional website, active social media accounts, and a strong online reputation. By establishing yourself as a trusted and knowledgeable agent, you can attract potential clients who are looking for someone they can trust with their real estate needs. Additionally, having a strong online presence can help you stay top of mind with past clients and build long-term relationships. Investing time and resources into building a strong online presence can pay dividends in terms of increased business and customer loyalty.

Highlight Unique Features

When it comes to marketing your REMAX real estate listings, highlighting unique features is key to standing out from the competition. Here are some tips on how to effectively showcase these unique features in your marketing materials:

  1. Identify the most notable features of each property and feature them prominently in your listing photos and descriptions.
  2. Consider using high-quality 360-degree virtual tours or drone footage to give potential buyers a better sense of the property’s layout and surrounding area.
  3. Create a separate section in your listing presentation to highlight any unique features such as custom finishes, built-in appliances, or scenic views.
  4. Consider offering additional multimedia options such as videos or 3D renderings to provide even more detail about the property.

By highlighting unique features, you can differentiate yourself as an agent and attract more potential buyers to your listings.

Use Professional Photography

As a real estate agent, it’s essential to use professional photography in your marketing efforts. This not only helps attract potential buyers but also sets your listings apart from others on the market. When choosing a photographer, look for someone with experience in real estate photography who can capture the unique features of each property. Make sure they have the necessary equipment, such as high-quality cameras and lighting, to produce stunning images that showcase your listings in their best light. Additionally, consider investing in virtual staging services to create a more appealing atmosphere within the photos. By using professional photography, you’ll be able to showcase your properties in the best possible way and increase your chances of success when marketing them to potential buyers.

Offer Virtual Tours

Virtual tours have become increasingly popular in the real estate industry due to their ability to provide potential buyers with a 360-degree view of properties without physically being there. As an agent, offering virtual tours can give you a competitive edge over other agents who don’t offer this service. Here are some tips for creating effective virtual tours:

  1. Use high-quality cameras and equipment to capture every detail of the property.
  2. Include floor plans and room measurements to give buyers a better understanding of the layout.
  3. Add audio descriptions to enhance the tour experience.
  4. Showcase the exterior and interior of the property, including any unique features such as gardens or water views.

By offering virtual tours, you can attract more buyers and increase your chances of selling properties quickly. Additionally, virtual tours can save time and money on traditional open houses, making them a win-win for both buyers and sellers.

Price Correctly

As an agent, pricing your listings correctly is crucial for success in the real estate market. Pricing too high can result in missed opportunities, while pricing too low can lower the perceived value of your properties. Here are some tips for pricing your REMAX real estate listings accurately:

  1. Research comparable properties in the area to determine a fair price point.
  2. Consider the property’s unique features and amenities when setting a price.
  3. Consult with other agents or experts in the field to get a second opinion on your listing price.
  4. Keep in mind the current market conditions and trends when determining a price.

By following these tips and pricing your listings correctly, you can increase your chances of success in the competitive real estate market. Remember to always prioritize your clients’ needs and goals when making pricing decisions.

Utilize Social Media

Social media has become an essential tool in real estate marketing, allowing agents to reach a wider audience and showcase their listings in a more engaging way. Here are some tips for using social media effectively:

  1. Choose the right platforms: Not all social media platforms are created equal. Determine which ones your target audience uses most frequently and focus on those.
  2. Post high-quality photos and videos: Visuals are key when it comes to social media. Make sure your posts are visually appealing with high-quality images and videos of your listings.
  3. Engage with your followers: Social media is a two-way conversation. Respond to comments and messages promptly and engage with your followers regularly.
  4. Share useful content: Share articles, blog posts, and other relevant content related to real estate to keep your followers informed and interested.
  5. Leverage hashtags: Hashtags can help your listings reach a wider audience. Use relevant hashtags when posting about your listings to increase visibility.

By utilizing social media effectively, you can showcase your listings in a more dynamic way and connect with potential buyers and sellers. Remember to stay consistent and focused on building relationships with your followers to see the best results.

Host Open Houses

Hosting open houses is a great way to showcase your real estate listings to potential buyers. Here are some tips for hosting successful open houses:

  1. Schedule the open house during a convenient time for potential buyers (usually on weekends or after work hours).
  2. Make sure the property is clean and well-maintained before the open house.
  3. Provide refreshments to attract potential buyers.
  4. Have a printed material available with information about the listing and the neighborhood.
  5. Encourage feedback from potential buyers and use their suggestions to improve the listing.

By following these tips, you can host successful open houses that help you sell your real estate listings quickly.

Follow Up With Prospects

Following up with prospects after showing them listings can be a key factor in closing a sale. Here are some tips for effective follow-up:

  1. Follow up within 24 hours of the showing: This shows the prospect that you are serious about helping them find a home.
  2. Ask for feedback on the listings they saw: This helps you understand what they liked and didn’t like about the properties, which can be valuable information when discussing potential listings with them.
  3. Stay in touch regularly: Even if the prospect isn’t ready to buy right away, staying in touch can help build a relationship and establish trust.
  4. Be proactive: Reach out to prospects who have shown interest in the past but haven’t yet made a purchase. Offering additional resources or information can help keep them engaged and interested in buying a home.

Build Long-Term Relationships

Building long-term relationships with clients is crucial for success in any industry, including real estate. As a REMAX agent, it’s important to prioritize building strong relationships with your clients so that they feel comfortable referring their friends and family to you in the future. Here are some tips for building long-term relationships with your clients:

  1. Stay in Touch: Keep in touch with your clients even after the sale has been made. Send them regular newsletters or updates on the market to keep them informed.
  2. Listen to Their Needs: Take the time to listen to your clients’ needs and concerns. This will show them that you care about their best interests and will help build trust.
  3. Provide Exceptional Service: Go above and beyond to provide exceptional service to your clients. This includes being responsive to their inquiries, offering personalized recommendations, and following up after the sale to ensure their satisfaction.
  4. Ask for Feedback: Ask your clients for feedback on your services and use this feedback to improve your offerings. This will show your clients that you value their input and are committed to providing the best possible service.

By building long-term relationships with your clients, you’ll not only earn their loyalty but also have a better chance of earning referrals and repeat business. Remember to always put your clients first and strive to provide exceptional service at every opportunity.


In conclusion, successfully marketing your REMAX real estate listings as an agent requires a combination of strategies and tactics. By following these ten tips, you can increase your chances of success and help your clients achieve their real estate goals. Remember to stay organized, communicate effectively with your clients, and always strive to provide the best possible service. Good luck!

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